Trust is the cornerstone of every successful B2B relationship, but in today’s global marketplace, its nuances can vary widely across regions. On June 4th, join TreviPay’s Inez Berkhof-Hollander, Managing Director of Europe as she hosts Christina Schmitt, Principal Analyst at Forrester for an in-depth conversation about her recent report, The State of Global Business Buyer Trust in 2024: Regional Perspectives. Discover how buyers in North America, Europe, and Asia Pacific prioritize trust differently, and learn what it takes to build enduring relationships that drive purchase intent and customer loyalty.
What You’ll Learn:
- Key regional differences in buyer trust preferences
- The top trust-building attributes for suppliers
- How trust impacts referrals, repeat business, and pricing power
- Strategies to strengthen trust equity in global B2B markets
Whether you’re a supplier striving to differentiate your offerings or a business leader looking to fortify long-term client relationships, this webinar will equip you with the insights and tools to navigate the complexities of buyer trust in 2025 and beyond.
Register now to secure your spot!
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