Welcome Reception at the TreviPay Crossroads Event
TreviPay’s Crossroads event is more than just a conference — it’s a premier gathering for professionals in the B2B payments space, where innovation meets opportunity. This year’s event in Kansas City promises to explore the future of B2B payment solutions while addressing the most pressing industry challenges. As a key hub for stakeholders in the B2B financial ecosystem, Crossroads brings together experts, innovators and thought leaders to discuss how to shape the future of the industry.
The choice of Kansas City as the event location is no coincidence. Known for its rapid growth in financial services and technology, Kansas City is not only the home of TreviPay but also a center of innovation in the B2B payments sector. As Martha Salinas, Chief Revenue Officer at TreviPay, noted in her welcome remarks, “Kansas City is where we were born, and it’s where we’ve grown into the company we are today. We are incredibly proud to welcome you to our hometown.”
The Reception’s Atmosphere
The event kicked off with a vibrant welcome reception, setting the tone for the exciting sessions to come. With lively discussions, networking and a palpable sense of anticipation, the evening was a perfect introduction to the days ahead. “It’s incredibly gratifying to see all of you here,” Salinas said, thanking the global attendees for making the journey, many of whom traveled “from across the country, and even around the world.”
Tim Cowden, President and CEO of the Kansas City Area Development Council (KCADC), took the stage to echo this sentiment. “Kansas City is right at the center of everything happening in fintech and payments innovation,” he said, welcoming guests to a city that has become a major player in the B2B landscape.
Attendees
The welcome reception drew an impressive roster of attendees, from industry heavyweights to rising stars in the B2B payments world. Guests included professionals from companies like Mastercard, UATP, HSBC, Spryker, WNS, Allianz Trade, Paytrace and Dun & Bradstreet.
The reception buzzed with conversations as attendees took advantage of the opportunity to network with their peers, discuss emerging trends and explore potential partnerships. From seasoned veterans to newer entrants in the space, the evening allowed professionals to connect over shared interests and goals. Early feedback reflected excitement about the event’s agenda, with many expressing eagerness for the opportunity to collaborate with some of the most influential names in the industry.
Welcome Words from Martha Salinas
Salinas emphasized TreviPay’s deep connection to Kansas City. She described the Crossroads conference as “uniquely B2B and uniquely Kansas City,” pointing to the city’s influence on TreviPay’s growth and mission. She encouraged attendees to make the most of the event, stating, “This is an opportunity to share ideas, tackle industry challenges and build partnerships that will have lasting impacts on the B2B payments ecosystem.”
Salinas’s enthusiasm set a welcoming tone for what promises to be an impactful few days of learning, collaboration and innovation.
Welcome Words from Tim Cowden
Cowden, instrumental in promoting Kansas City as a prime location for business, offered a warm welcome, highlighting the city’s blend of innovation and opportunity.
“The name ‘Crossroads’ is genius,” he remarked, “because Kansas City has always been at the crossroads of America, a place where innovation and connectivity meet.”
He encouraged attendees to explore the city’s rich cultural history, particularly its role as a jazz capital, while pointing to Kansas City’s rapid rise as a fintech hub.
Cowden’s enthusiasm for the city’s potential was clear as he shared, “Kansas City has welcomed billions in capital investment and thousands of new jobs, helping it emerge as a key player in sectors like financial services and technology.”
His remarks set the stage for the collaborative spirit that would define the rest of the conference.
Kansas City’s Role in B2B Payments
Kansas City’s emergence as a leader in B2B payments innovation is a testament to its thriving business ecosystem and talent pool. Companies like TreviPay, headquartered in Kansas City, are pushing the envelope in payment solutions, further cementing the city’s reputation as a hub for fintech. As Cowden mentioned during his welcome speech, “Kansas City is at the heart of America’s fintech revolution,” a sentiment that was clearly echoed throughout the event.
TreviPay’s presence in Kansas City isn’t just about being a hometown company; it’s about contributing to the region’s economic growth. The company’s innovations in B2B payments have broader implications for industries ranging from manufacturing and retail to logistics and automotive.
The welcome reception set the perfect stage for the Crossroads event, fostering a collaborative atmosphere that attendees will carry with them into the sessions and workshops. From potential partnerships sparked by initial conversations to the focus on innovation that will drive the conference agenda, the reception provided the ideal foundation for what’s to come.
As the Crossroads event officially kicks off, participants can look forward to a full schedule of keynotes, panels and breakouts featuring industry leaders. These sessions will not only explore the latest in B2B payments but will also provide a forum for solving some of the most pressing challenges facing the industry today.
Thank you to everyone who joined us for the welcome reception at Loews and to Kansas City for hosting this pivotal event. Let’s continue the conversation and make the most of what’s sure to be a transformative few days.
Read all about day 1 of Crossroads in ”The Year of B2B: Game-Changing Takeaways from TreviPay Crossroads Day 1”
