TreviPay surveyed global business buyers about their payments experiences to examine where merchants are currently falling short, what B2B buyers really want and what their perfect payments process looks like. The data reveals buyers are often frustrated by their purchasing experiences. But their loyalty increases when a company delivers a payments and invoicing experience optimized for today’s digital-first age.
How B2B Buyers’ Payments Experiences Impact Your B2B Sales Strategy
A strong payments strategy can give your business a competitive edge and drive AOV (Average Order Value) and LTV (Lifetime Value), but do you know what today’s B2B buyers are looking for and whether your business measures up?
What B2B Buyers Are Saying About the Payments Process
What B2B Decision-Makers Need to Know
Explore our new research in the eBook, “The Data Is In: B2B Buyers Expect a Better Payments Experience,” to find out:
- The top 3 B2B buyer pain points and how that hurts a seller’s bottom line
- What today’s B2B buyers really want, including the latest data on trade credit, net terms and ERP integrations
- The 7 key drivers of B2B buyer loyalty
- The secret formula to perfecting the B2B payments experience
Understanding your buyers and their payments preferences will equip your business to attract new customers, build strong buyer loyalty and unlock growth.
